**POTENTIAL FOR SIGN ON BONUS**
Make Lives Better Including Your Own.
The happiness of those we serve is dependent on the happiness of our associates, so you’ll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you’ll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.
We believe that in order to best serve our residents and patients, we need to first serve our associates. One way we do that is through our benefits. Our offerings include, but are not limited to:
Full-time and part-time associate benefits:
· 401(k) Retirement Savings Plan
· Benefit plan package
· Employee Stock Purchase Program
· Pre-tax Commuter Benefit
· Associate Compassion Fund
· Associate Discounts
· Identity theft protection
· Pet savings and insurance plans
· Voluntary benefits available
Full-time associate benefits:
· Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.
· Paid Time Off
· Adoption Benefit
· Tuition Reimbursement
· Company-provided life insurance and accidental death and dismemberment (AD&D)
· Voluntary STD and LTD
This is an incentive based position, which may include bonuses, incentive, or commission plans.
The Manager of Digital Marketing will assist the Sr. Director of Digital Marketing in improving current digital marketing strategies such as paid search, programmatic display, online video, and other digital media in the planning and execution, to increase qualified lead, inquires, and visits set to positively impact occupancy growth for Brookdale communities. Responsible for monitoring and managing complex multi-location digital marketing campaigns, working in conjunction with Brookdale’s direct response agency, web team, and direct response team.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and Experience
Bachelor’s Degree in Marketing, Business Administration, or other related field required. Minimum five years of experience in search marketing required. Experience in Google Marketing Platform and Google Ads Digital Marketing Platform or other third party ad management platforms preferred. Experience in local and multi-location PPC strongly preferred. Experience in managing cross-functional projects and teams preferred. Strong understanding of the flow of data on platforms such as CDPs, DMPs, DSPs, MTAs, CMPs and how they interact to provide a cohesive and optimal experience.
Certifications, Licenses, and Other Special Requirements
Certifications in tools or from accredited sources such as Search Ads360, Google Analytics, Adobe, IAB, or others nice to have.
Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist.
Knowledge and Skills
Has advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Possesses strong analytical skills including analytics analysis and processing large amounts of data to understand key trends in audience acquisitions and other key performance indicator metrics. Ability to demonstrate proven consistent digital results on client or agency side. Possesses strong communication skills, both written and oral. Excellence in implementation, attention to detail and strong organizational skills. Strong knowledge of Microsoft Office, with proficiency in Excel and Power Point.
Physical Demands and Working Conditions
Brookdale is an equal opportunity employer and a drug-free workplace.