To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The Manager, Direct Response leads a team and oversees the strategy and execution of all Direct Mail and Print Media marketing programs. Manages $8M in media spend and has oversight of multiple advertising agency partners and is accountable for the strategy, planning, execution, and optimization of these programs.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and Experience
Bachelor’s Degree in Marketing, Communications, Business Administration, or other related fields is required. Minimum of seven years of marketing experience in direct mail or print experience with customer segmentation, database marketing, client or agency side is required. Proven track record of leadership, taking ownership, and driving results.
Certifications, Licenses, and Other Special Requirements
Uses strong analytic skills and an in-depth understanding of the organization and the business in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents/guidelines exist.
Knowledge and Skills
Has an advanced knowledge of the organization, industry, and a functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Excellent written and verbal communication skills. Strong quantitative skills and proficiency in performing analyses in Excel and presenting insights; comfortable in a data-driven environment. Ability to think and perform both tactically and strategically with excellent interpersonal and team-building skills, including experience managing high-performing teams.
Physical Demands and Working Conditions
Brookdale is an equal opportunity employer and a drug-free workplace.
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