The Marketing Automation Campaign Manager, equipped with strong knowledge of SQL, leads a mix of automation, analytics, data flows, and technology, serving as an integral component of Brookdale Senior Living’s email and SMS (text) marketing programs.
Leveraging Salesforce Marketing Cloud to fulfill data needs as part of the Lifecycle Marketing Team, they collaborate across the Brookdale footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that facilitate the organization’s goals through a data-driven test and learn approach.
They formulate marketing data strategies and approaches to drive growth across multi-media channels including digital, social media, direct mail, print, text, and email marketing, with a primary focus on lead generation, nurture, and retention-based efforts.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The Marketing Automation Campaign Manager leads a mix of automation, analytics, data flows and technology and is an integral component of Brookdale Senior Living’s email and SMS (text) marketing programs. Leverages Salesforce Marketing Cloud to provide data needs as part of the Lifecycle Marketing Team and partner across the Brookdale footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that help achieve the organization’s goals using a data-driven test and learn approach. Leads a team to build the marketing data strategies and approach to drive growth across multi-media channels including digital, social media, direct mail, print, text and email marketing, focusing on lead generation, nurture and retention based efforts.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and Experience
Minimum of 8 years of experience leading successful CRM efforts for B2C and B2B marketing customer acquisition and retention strategies; enterprise level preferred. An Associate’s or Bachelor’s Degree may be substituted on a year for year basis in lieu of professional experience. Minimum of 3 years of supervisory experience. Experience creating, executing and optimizing marketing customer strategies, as well as experience using Salesforce Marketing Cloud data integrations such as cloud connector, data extensions and integration with third party platforms, etc. is required. Strong knowledge of AMPscript and SQL; working knowledge of JavaScript, HTML, CSS, a plus.
Certifications, Licenses, and Other Special Requirements
Enterprise ESP or CRM experience, preferred. Salesforce Marketing Cloud Certifications (Developer, Administrator, Consultant), a plus.
Management/Decision Making
Uses strong analytic skills and in-depth understanding of the organization in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents and guidelines exist.
Knowledge and Skills
Has an advanced knowledge of the organization, industry, and/or functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Excellent written and verbal communication skills. Deep understanding of email marketing including business strategy, deliverability, testing and optimization, database segmentation and analytics, optimization, CAN-SPAM and other compliance regulations. Proficient in Microsoft Suite, especially Excel. Knowledge of test and learn practices (A/B Testing, Multivariate Testing, etc.).
Physical Demands and Working Conditions
Brookdale is an equal opportunity employer and a drug-free workplace.
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