The Marketing Automation Campaign Manager oversees the planning, development, execution, and analysis of email and/or SMS campaigns within Salesforce Marketing Cloud (SFMC). Utilizing SFMC capabilities, they manage enterprise-level programs and lead a team responsible for creative development, campaign management, and execution. This role ensures alignment with strategic objectives and best practices, employing a data-driven test-and-learn approach to develop new campaigns that support the organization’s goals.
As part of the Lifecycle Marketing Team, they support marketing data strategies to drive growth across various channels, including digital, social media, direct mail, print, text, and email marketing. With a primary focus on lead generation, nurture, and retention efforts, the Manager leverages insights to optimize campaign performance and enhance audience engagement.
To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The Marketing Automation Campaign Manager leads a mix of automation, analytics, data flows and technology and is an integral component of Brookdale Senior Living’s email and SMS (text) marketing programs. Leverages Salesforce Marketing Cloud to provide data needs as part of the Lifecycle Marketing Team and partner across the Brookdale footprint (Marketing, IT, Resident & Family, Agency Partners, and Sales Operations, etc.) to develop new campaigns that help achieve the organization’s goals using a data-driven test and learn approach. Leads a team to build the marketing data strategies and approach to drive growth across multi-media channels including digital, social media, direct mail, print, text and email marketing, focusing on lead generation, nurture and retention based efforts.
Education and Experience
Minimum of 5 years of experience leading successful CRM efforts for B2C and B2B marketing customer acquisition and retention strategies; enterprise level preferred. An Associate’s or Bachelor’s Degree may be substituted on a year for year basis in lieu of professional experience. Minimum of 3 years of supervisory experience. Experience creating, executing and optimizing marketing customer strategies, as well as experience using Salesforce Marketing Cloud data integrations such as cloud connector, data extensions and integration with third party platforms, etc. is required. Strong knowledge of AMPscript and SQL; working knowledge of JavaScript, HTML, CSS, a plus.
Certifications, Licenses, and Other Special Requirements
Enterprise ESP or CRM experience, preferred. Salesforce Marketing Cloud Certifications (Developer, Administrator, Consultant), a plus.
Management/Decision Making
Uses strong analytic skills and in-depth understanding of the organization in order to handle arising problems and issues. Solves diverse problems using solid analytical skills where limited precedents and guidelines exist.
Knowledge and Skills
Has an advanced knowledge of the organization, industry, and/or functional discipline. Extensive understanding of technical areas gained through experience and used to complete and/or oversee assignments. Excellent written and verbal communication skills. Deep understanding of email marketing including business strategy, deliverability, testing and optimization, database segmentation and analytics, optimization, CAN-SPAM and other compliance regulations. Proficient in Microsoft Suite, especially Excel. Knowledge of test and learn practices (A/B Testing, Multivariate Testing, etc.).
Physical Demands and Working Conditions
Brookdale is an equal opportunity employer and a drug-free workplace.
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