Every day is an opportunity for our associates to deeply connect with people in a profound and personal way. Our associates are the core of our mission and we know that offering them genuine rewards and heart filling job satisfaction is the key to our success as a company. Here you’ll find opportunities to grow your career at any level whether you have direct contact with resident or support someone who does, and be inspired personally. With over 60,000 associates, there’s a place for you to make a difference in lives of the families we serve throughout our continuum of care.
Manages all Sales and Marketing activities in a Division. Effectively manages day-to-day marketing and sales of a defined, geographical Division and manages Regional Sales management associates. Works closely with Operations to ensure that product lines and pricing meet the demands of the market and coordinates resources in markets with multiple communities and product lines. Responsible and accountable for meeting and exceeding the occupancy and revenue goals while always supporting the operational policies and for budgeting and fiscal management of community marketing budgets as well as the Divisional Corporate level marketing budget.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Education and Experience
Bachelor's Degree in Marketing or related field from a four year college or university is highly desired. A minimum of five years of experience in a senior level sales and marketing role. A minimum of five years of management experience. Progressive sales benchmarking experience. Experience is in senior living, healthcare or hospitality industry and in a multi-community role with management responsibility is preferred. Proven track record of recruiting, developing and leading a successful sales team. Proven experience as an accomplished sales strategist. Excellent track record of exceeding revenue and occupancy expectations
Certifications, Licenses, and Other Special Requirements
Frequent car travel requires the incumbent to possess and maintain a valid driver’s license.
Makes analytical decisions and is accountable for all actions made by a department or group. Uses a high degree of analytical ability using sound judgment acquired through significant experience to solve complex and varied problems that could result in substantial loss of reputation.
Knowledge and Skills
Has significant knowledge of an advanced discipline with a working knowledge of related fields. Has significant knowledge of the organization, work environment and process. Has knowledge to direct multiple functions and/or departments with full responsibility for operational results. Must have a wide breadth of experience in different Senior Living products. Must possess strong management skills to work effectively as a team with Operations partners and other functional areas. Must have an understanding of the impact of revenue development, analysis and pricing. Knowledge of marketing planning and implementation. Solution-oriented management. Must be a risk taker and be able to self-initiate and take charge of the multi-faceted strategies that are developed. Ability to work in a matrix management environment. Strong customer service track record with measurable results. Creative thinker with ideas that can be easily implemented. Proficient in Microsoft Office, Excel and Windows.
Physical Demands and Working Conditions
Brookdale is an equal opportunity employer and a drug-free workplace.