Participate in on-the-job training experiences for the Health and Wellness Director role, learn new skills about senior living, and be able to demonstrate increasing proficiency and expertise with managerial and clinical responsibilities within the Brookdale organization. The Brookdale Bench Program will prepare you to assume the Health & Wellness Director role at one of our communities including, but not limited to areas of people management, clinical management, quality care and regulatory oversight when you assume the role of a Health and Wellness Director.

The Manager, Direct Response leads a team and oversees the strategy and execution of all Direct Mail and Print Media marketing programs. Manages $8M in media spend and has oversight of multiple advertising agency partners and is accountable for the strategy, planning, execution, and optimization of these programs. - Leads a team of associates coordinating the development of direct mail and print advertising assets, versioning, proofing and other day-to-day activities, as well as ensuring opportunities for development and growth. - Drives the annualized strategy and leads the planning, operation, and optimizing of Brookdale’s direct mail and print programs. - Manages channel budgets, including a monthly budget reconciliation and invoice processing. - Spearheads the design, creation, and implementation of both direct mail and print media creative. Aligns with internal teams (Marketing, Brand, Legal, Field, etc.) and Agencies, to execute campaigns. - Drives innovation by introducing new strategies, tactics, and formats challenging the status quo using data and analytics to improve performance of the programs. - Oversees testing and optimization strategy to include the design and measurement of complex tests, optimizing accordingly and proactively based on results to improve ROAS (Return On Ad Spend). - Analyzes and reports results of campaigns using applicable metrics and develop/manage creative to optimize future performance. Presents campaign performance to leadership and the broader organization as an advocate for the programs. - Processes estimates, accruals, purchase orders, invoicing and budget tracking. This job description represents an overview of the responsibilities for the above referenced position.  It is not intended to represent a comprehensive list of responsibilities.  An associate should perform all duties as assigned by his/her supervisor.

Assists the marketing department in meeting all budget and occupancy expectations. Works closely with the Executive Director (ED) and Sales and Marketing staff in the development and execution of the marketing plans in the assigned community or region. - Conducts phone and direct sales calls in accordance with established Sales & Marketing goals, ensuring leasing expectations are met or exceeded. - Manages all move-ins/outs to achieve maximum revenue performance for the community. Communicates incoming resident’s special needs or requirements to the Director of Resident Services. Assists in maintaining an active, meaningful wait list. - Assists in the development and implementation of marketing plans that will result in meeting and/or exceeding performance expectations. - Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations. Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems. - Assists in the success of internal sales programs such as the resident/family referral and associate referral programs. - Assists in managing the marketing department staff to ensure completion of reporting procedures and daily assignments. Assists in motivating and rewarding staff to meet or exceed performance expectations in consultation with the ED and Regional Sales and Marketing Management, assists in training departmental employees in accordance with company policies. Assists in the hiring, performance evaluation and discipline of all Sales & Marketing associates. - Maintains an active, working knowledge of current competition and any new entrants. Assists in updating competitive information on a regular basis and communicates to staff. - Maintains and communicates current product information to staff (pricing, program changes, policy changes and promotional programs), in the absence of a Director of Sales and Marketing. - Creates and maintains a positive image of the community with residents, the community, and other staff associates. Maintains effective relationships with all residents and their families. Attends resident functions. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.

Assists the marketing department in meeting all budget and occupancy expectations. Works closely with the Executive Director (ED) and Sales and Marketing staff in the development and execution of the marketing plans in the assigned community or region. - Conducts phone and direct sales calls in accordance with established Sales & Marketing goals, ensuring leasing expectations are met or exceeded. - Manages all move-ins/outs to achieve maximum revenue performance for the community. Communicates incoming resident’s special needs or requirements to the Director of Resident Services. Assists in maintaining an active, meaningful wait list. - Assists in the development and implementation of marketing plans that will result in meeting and/or exceeding performance expectations. - Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations. Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems. - Assists in the success of internal sales programs such as the resident/family referral and associate referral programs. - Assists in managing the marketing department staff to ensure completion of reporting procedures and daily assignments. Assists in motivating and rewarding staff to meet or exceed performance expectations in consultation with the ED and Regional Sales and Marketing Management, assists in training departmental employees in accordance with company policies. Assists in the hiring, performance evaluation and discipline of all Sales & Marketing associates. - Maintains an active, working knowledge of current competition and any new entrants. Assists in updating competitive information on a regular basis and communicates to staff. - Maintains and communicates current product information to staff (pricing, program changes, policy changes and promotional programs), in the absence of a Director of Sales and Marketing. - Creates and maintains a positive image of the community with residents, the community, and other staff associates. Maintains effective relationships with all residents and their families. Attends resident functions. This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.